Made for the curious kids in motion

We are Laiska Ebba, a kids slow fashion brand, proudly born and based in Tammisaari, Finland. We create sustainable garments, designed for endless play and made to stand the test of time.

Rethinking Kidswear
At Laiska Ebba, we’re on a mission to challenge the status quo of children’s fashion. That means seeking out the most responsible ways to create our clothes. We use ecological, sustainably sourced fabrics, free from harmful chemicals, and integrate repurposed materials whenever possible. Every piece is handcrafted locally in our own Atelier, reducing both emissions and unnecessary shipping.

The result? Garments that are as safe for your little ones as they are kind to the planet.

Not so fast (fashion)!

The fashion industry today isn’t exactly known for durability or sustainability. But it wasn’t always this way. A few decades ago, clothes were made to last – and when a knee tore or a seam ripped, it was lovingly mended for another adventure.

That’s the ethos we embrace at Laiska Ebba. Our garments are made with certified organic materials or upcycled fabrics, breathing new life into what already exists. A pair of Laiska Ebba dungarees, for example, might have once been your grandpa’s favorite corduroy pants.

This is slow fashion, done right – for a future where every thread has a purpose and every garment tells a story.

We take play seriously!

The philosophy behind Laiska Ebba is deeply rooted in our family’s history. In the late 1950s, Matilda's grandmother, Märta, founded her own children’s fashion brand in Sweden, pioneering simple designs and practical garments. Her vision inspires us to this day.

With a background in pattern construction, couture, and tailoring for the cultural and theater world, we know what it takes to create clothes that endure. At Laiska Ebba, we believe that children’s play should never be limited by their clothes. That’s why we focus on durable fabrics, thoughtful construction, and timeless design.

What about the name?

The name Laiska Ebba perfectly reflects our philosophy.

  • Laiska (Finnish for "lazy") symbolizes comfort, slow fashion, and thoughtful simplicity.
  • Ebba stands for curiosity, playfulness, and an optimistic view of a sustainable future. (Ebba is also a family name from grandma Märta that Matilda shares as a middle name).

We create fun, long-lasting garments that are made to be passed forward with pride. When your little ones outgrow their clothes, they’ll be ready for new adventures with someone else.


-Robin & Matilda